CUSTOMER GOALS

If a solution to a business challenge. Could include: lowering cost; raising capacity, or productivity; creating or responding to competitive threat.

Explore

PARTNER GOALS

Build unique value-add story on top of Microsft Cloud marketing. Focus on vertical or segment(SMB/Enterprise). Drive prospects to quailfying action such as demo, event or trial subscription.

CUSTOMER GOALS

Validate and compare seller claims through demos, references, product trails

Evaluate

PARTNER GOALS

Quickly qualify buying intent via digital/telemarketing. Carefully track with customers progress and invest resources accordingly

Customer Goals

If a solution to a business challenge. Could include: lowering cost; raising capacity, or productivity; creating or responding to competitive threat.

Purchase

Partner Goals

Build unique value-add story on top of Microsft Cloud marketing. Focus on vertical or segment(SMB/Enterprise). Drive prospects to quailfying action such as demo, event or trial subscription.

CUSTOMER GOALS

Validate and compare seller claims through demos, references, product trails

Renew

PARTNER GOALS

Quickly qualify buying intent via digital/telemarketing. Carefully track with customers progress and invest resources accordingly

CUSTOMER GOALS

If a solution to a business challenge. Could include: lowering cost; raising capacity, or productivity; creating or responding to competitive threat.

Expand

PARTNER GOALS

Build unique value-add story on top of Microsft Cloud marketing. Focus on vertical or segment(SMB/Enterprise). Drive prospects to quailfying action such as demo, event or trial subscription.

CUSTOMER GOALS

Validate and compare seller claims through demos, references, product trails

Advocacy

PARTNER GOALS

Quickly qualify buying intent via digital/telemarketing. Carefully track with customers progress and invest resources accordingly